How do I work?

We believe complete process transparency makes great partners.

We’ve been there. We know what it’s like when you are researching a new marketing partner.

First, we lay out the process so you know exactly what to expect.

Next, we work in your business as the marketing partner you need.


I've worked with Ashton on a handful of events and projects, and she never disappoints. Ashton is very dependable and always ensures that the criteria are not only met, but far exceeded expectations. She's not only a very skilled and dedicated worker, but is also someone that I thoroughly enjoyed collaborating with!

About Me

Hi, I’m Ashton!

I’ve been around horses my entire life—growing up on a Friesian horse farm and working with well-known Friesian horse trainers for years. But as every equestrian knows, once you get a taste of horses, you can’t get enough. I dove into driving, dressage, western and english, even showing American Miniature Horses regionally! 

After gaining my Bachelor’s degree in Equine Business from Cazenovia College, I went to work in corporate marketing and learned a lot!

I specializing in corporate marketing and strategy for over 10 years and have turned my skills toward the horse industry.

Utilizing my experience in corporate marketing, I implement content strategies for equine business owners at an affordable cost.

I know it can be hard to find the right person to write for your business and craft the right message for your audience (especially with equine knowledge!), but don’t worry, I’m here to help!


What's the Process?

Step 1: Discovery Call

The first step is to hop on a discovery call so we can learn about your business, project details, where you need help, and your goals. This call lets both of us see if we are a good fit for the project!

We also gather important details to create a custom content marketing package designed to meet your business needs.

Step 2: The Proposal

After we get the project details, I create a custom proposal for your project. The proposal will include: a summary of our call, details of the project, proposed scope of work, timeline, and investment.

I require a 50% deposit when the proposal is accepted to start the project.

Step 3: Onboarding

After the proposal has been accepted, we will begin the onboarding process. You will receive a series of emails with an onboarding form and a list of assets. These can be submitted through the form and passwords through LastPass.

Step 4: Content Creation

Now the work begins! I draft all copy and graphics in a Google doc for easy sharing and updates.

Step 5: Content Revision & Approval

You will receive a link to the proposed copy for review and approval. We do not post or publish any content without client approval.

Step 6: Invoicing

I invoice for the next month at the end of each month. For example, you would receive an invoice on October 31st for November content.

Step 7: Communication

And last, but not least. I respond to all client emails within 48 hours and do not check emails over the weekend. Who really wants to spend time on emails when they could be outside on the weekends?


Frequently Asked Questions

Still have some questions? I’ve answered some of the most frequently asked questions for you!

Yes! We write blog posts, social media captions, website copy, and emails with our content marketing packages.

While anyone can write, writing engaging copy for your target audience that also ranks on Google takes skill. Having a skilled content marketer can save you a lot of time and headache.

Our packages range from $500-$5000/month. We recommend scheduling a discovery call so we can create a targeted strategy specifically for your business.

I require 50% of the total due upfront before the start of the project, with the remainder due upon the project completion.

Yes, I’ve edited blogs, articles, magazines, email newsletters, and more for ages. Editing services are a great option if you like to write your own copy, but need a little polish before publishing.

Yes, we provide white label marketing services for other agencies. Visit our White Label Marketing page for more details.

Of course. Let us know what you need and your budget, and we will create a custom proposal.

Content marketing a type of marketing that involves the creation and sharing of online material including blogs, articles, emails, and social posts. This content does not explicitly promote a brand or product, but instead increases interest through education and entertainment.

The short answer is yes. The long answer is, it depends. Email marketing can be a very effective tool to nurture and engage your target audience. We can help evaluate your current marketing plan to see if email marketing is for you.


SEO or Search Engine Optimization is writing blogs, articles, or website copy specifically for search engines. You can read more about using SEO for equine businesses in my Boosting Website Traffic article.

PPC or paid advertising is not our area of expertise, but we have wonderful agency partners who can provide these services. Contact us to learn more.

Content marketing answers your audience’s questions, build credibility, develops relationships, and ultimately generates leads. Brands who are able to create quality content and a sense of community with their customers grow quickly.

I’ve been a life-long equestrian! Growing up, I got involved with anything horse-related including driving, dressage, western, and english. I grew up on a Friesian horse farm, was a working student with a highly-recognized dressage and driving trainer, and showed American Miniature Horses regionally. And, because that was not enough, I received my Bachelor’s degree in Business Management, Equine Business specialization from Cazenovia College.

We can take care of almost any copy or content request for your business. Whether it’s long form blog posts, email newsletters, or something completely different, we can help.

We're here for you!

Not sure where to start?